PUBLIC RELATIONS
Wednesday 17th April 2019
'This feels just right': Why Hotwire and Hoffman decided to partner in Asia
By Barbara Bates, CEO, Hotwire,
I felt a little like Goldilocks when trying to find the right partner for Hotwire in Asia.
Granted, difficult for a redhead to pull off, but what I was looking for was an agency that was the right size, the right fit, right mix and right choice for Hotwire to partner with.
Lou Hoffman is a peer I have known in the technology space for 25 years now and we were delighted to announce our partnership last week.
We will now work exclusively with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan. Korea and Indonesia.
This partnership is symbolic of our belief that two agencies can build together a strong proposition for global and regional clients, as well as for prospects. It consolidates our current multi-agency solution in Asia down to one firm, and this strengthens both our credentials as a true alternative to the established globally owned networks.
These things only work when there are shared values and you can connect on a people-to-people perspective. We are seeing more and more demand for an agile alternative to the owned networks.
I felt a little like Goldilocks when trying to find the right partner for Hotwire in Asia.
Granted, difficult for a redhead to pull off, but what I was looking for was an agency that was the right size, the right fit, right mix and right choice for Hotwire to partner with.
Lou Hoffman is a peer I have known in the technology space for 25 years now and we were delighted to announce our partnership last week.
We will now work exclusively with The Hoffman Agency’s wholly owned offices in Singapore, China, Hong Kong, Taiwan, Japan. Korea and Indonesia.
This partnership is symbolic of our belief that two agencies can build together a strong proposition for global and regional clients, as well as for prospects. It consolidates our current multi-agency solution in Asia down to one firm, and this strengthens both our credentials as a true alternative to the established globally owned networks.
These things only work when there are shared values and you can connect on a people-to-people perspective. We are seeing more and more demand for an agile alternative to the owned networks.