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James Cracknell and team mates in a line with their arms around each other wearing blue swimsuits and displaying their gold medals with two of them punching their fists in the air
Great Britain’s James Cracknell, Steve Redgrave, Tim Foster and Matthew Pinsent celebrate after winning gold at the 2000 Sydney Olympics. Neal Simpson. Photo PA Images / Alamy Stock Photo
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Friday 13th September 2024
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Olympian James Cracknell’s winning formulas for business success

As we wave goodbye to Paris, James Cracknell reflects on what Olympians can teach PR professionals and how he is bringing the elite athlete mindset into the business world  

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