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A portrait of Sally Maier-Yip smiling while stood in front of aa fireplace, sofa and lamps. Sally is an Asian woman wearing a whie jacket and green dress stands with folded arms.
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INTERVIEWS
Friday 25th October 2024
Member Exclusive
10 minute read

PR specialist Sally Maier-Yip: connecting UK businesses to Chinese consumers

As founder of boutique PR agency 11k, Sally Maier-Yip uses her PR expertise to help UK businesses tap into the luxury Chinese market, from attracting investors to mastering WeChat and Little Red Book

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