Join CIPR
CPD Points
In a studio, a ring light frames a young Black female influencer who is smiling while looking into the mobile phone that she is holding.
LeoPatrizi / iStock
PUBLIC RELATIONS
Friday 1st November 2024
Member Exclusive
10 minute read

Who’s more important – journalists or influencers?

Does print still have a point? Or should PRs be placing their bets with the ‘wild west’ creator economy instead?

WANT TO READ MORE?

This content is exclusive to CIPR members. Sign in to read, or become a member today to access Influence's in-depth journalism and a host of other exclusive benefits to support your professional development and boost your PR career.

Sign in Join