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A group of people wearing white t-shirts attending a march and holding up several signs that say Make Poverty History
Image: Glen Tarman
PUBLIC RELATIONS
Friday 10th January 2025
Member Exclusive

Anatomy of a PR campaign: Make Poverty History

Launched 20 years ago this month, Make Poverty History united millions, and secured aid pledges from Blair, Bush – even Putin. Here’s the story of the first big charity campaign of the digital era

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