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On a grey background, a colour photograph of Peter Kellner. He is a white man with grey hair, grey suit, blue shirt and blue tie.
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Friday 7th February 2025
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Peter Kellner: use opinion polls as ‘analysis not just ammunition’

Former YouGov chair Peter Kellner on the dangers of trying to govern by focus groups, lessons for organisations launching new products, and how Keir Starmer can turn his poll ratings around.

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