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People stood conversing at a busy networking event. In the foreground an Asian woman wearing a white shirt, a Black man in a grey jacket, and a white man in a navy jacket chat to one another.
piranka / iStock
LEARNING
Friday 29th August 2025
Member Exclusive
10 minute read

Forget screens, gen Z wants to network in person. Will senior PRs help them?

Networking has always been viewed as essential for PRs. But many younger professionals are finding it difficult thanks to a preference for digital mingling and underdeveloped soft skills. 

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