Join CIPR
Search by title
CPD Points
An illustration which suggest a humanoid robot who is sat a laptop can't handle a task. Its head is hanging in mid-air by a long spring attached to its neck. There is a dust cloud and floating cogs where his head should be. The background is turquois
Moor Studio / iStock
TECHNOLOGY
Friday 5th September 2025
Member Exclusive
10 minute read

How to make yourself irreplaceable in an age of AI

Artificial intelligence might be taking over many tasks in PR, but employees with storytelling suss, curation skills and ethical awareness will still be needed.

WANT TO READ MORE?

This content is exclusive to CIPR members. Sign in to read, or become a member today to access Influence's in-depth journalism and a host of other exclusive benefits to support your professional development and boost your PR career.

Sign in Join