The PR and comms books shortlisted for the 2025 Business Book Awards

Now in their seventh year, the Business Book Awards celebrate – you’ve guessed it – the best new business books out there, covering everything from entrepreneurship and leadership to marketing, culture, and innovation. Winners are announced on Wednesday 10 September, in London.

Categories reflect what really matters in today’s business world, including sales and marketing, sustainability, and wellness, while past winners include titles such as It Takes a Tribe by Will Dean, diving into teamwork and leadership, and The Change Engineer by Garry Sanderson, with valuable advice on managing organisational change. 

This year’s shortlist runs to a whopping 114 books and include eight about the communications – everything from internal communication to personal branding and more. Here they are:

Internal Communication Strategy by Rachel Miller

A must-have for anyone in internal communications, this clear, practical guide shows how to build internal strategies that get everyone engaged and aligned. Drawing from 20 years of the author’s own experience, plus insights from major companies, it also covers modern issues like hybrid work and communication with neurodiverse employees.

The Brand Power Manifesto by Abigail Baldwin and Chloé Baldwin

Written by twin sisters Abigail and Chloé Baldwin, this one’s perfect for female entrepreneurs looking to build a strong personal brand that stands out. Blending their own entrepreneurial experiences with a practical framework, the siblings share 10 actionable strategies focused on teamwork, growth – and smart business moves to boost both visibility and revenue.

Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler

Apparently so! And this book aims to prove, when done responsibly, marketing and PR can genuinely drive positive change. Packed with a 101-topic directory of practical solutions, it explores how marketing can become a force for environmental and social good, guiding businesses and consumers through the urgent environmental challenges of our time, and helping integrate sustainability into business strategies.

Change Stories by Dr Susanne Evans

Organisational change can be a messy business, but this book offers a step-by-step guide to make it easier, less daunting and more collaborative. Through storytelling and meaningful conversations, leaders learn how to uncover what’s really going on, engage teams, reduce resistance, and make change stick.

Nobody Believes You by Jenni Field

Leadership is all about credibility, and this book, subtitled Become a Leader People Will Follow, shows how leaders can earn it. Jenni Field shares lessons from working with a diverse range of leaders to help you communicate authentically and earn the trust you need to get your team fully behind you.

The Personal Branding Playbook by Amelia Sordell

In 2019, Amelia Sordell began building her personal brand on LinkedIn in 2019 – and quickly grew a following from zero to 24,000. Here, she shares what she’s learned about building a huge, loyal personal following, how to craft your story authentically, and how to attract opportunities. It’s ideal for comms professionals whose remit has broadened to help grow clients’ personal profiles and influence online.

The Business of Speaking by Magnus Lindkvist

Anyone can learn to speak publicly but making it a career takes know-how. In this practical guide, Magnus shares 10 essential rules drawn from thousands of speaking engagements worldwide to help you and your clients launch and grow as a speaker – even to international stage level.

The Roar of Her Story by Hilary Salzman

Celebrating the power of female narratives, the empowering book encourages women to claim their rightful space and influence in business through authentic and bold storytelling. It provides practical storytelling tools that help women connect deeply with their clients and create meaningful impact.

See the full shortlist for the Business Book Awards 2025