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On a blue-shaded background, a cut out of Lionel Zetter. Lionel is a white man with short grey hair, wearing a blue blazer over a white shirt. There is an inset image of the book cover for The Lobbyist.
INTERVIEWS
Lobbying has changed: 'What you know is now more important than who you know'
CPD Points
Member Exclusive
In a warmly lit cafe, a white woman with short dark hair and striped top, smiles at a white woman with long blond hair and check shirt. A laptop is open in front of them.
LEARNING
How mentoring in PR can help mental health as well as professional development
CPD Points
Member Exclusive
A white female surfer wearing a black all body wetsuit surfing along calm waves with a blue sky behind her
PUBLIC RELATIONS
How surf wear brand Finisterre maximised PR impact by challenged stereotypes
Member Exclusive
A composite of two images on a background of shadows cast by venetian blinds. On the left a colour portrait of Steven D'Souza wearing a pink shirt. To the right, the red front cover Shadows at Work.
INTERVIEWS
Why do people suddenly fail in their career?
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On a magenta background overlaid with multi-coloured jigsaw pieces, a colour photograph of Helen Bazuaye smiling. Helen is a black woman with long braided hair, who wears a grey jumper and is sat in front of a dark grey wall.
INTERVIEWS
'The corporate backlash on DEI initiatives is demoralising' - Helen Bazuaye
CPD Points
Member Exclusive
Three men, dressed in smart-casual clothes, chat in a group among a crowd at a light-filled conference reception hall. The man in the middle uses a wheelchair. Other men and women can be seen in the background.
LEARNING
Networking for PR professionals: a how-to guide
CPD Points
Member Exclusive
An illustration which suggest a humanoid robot who is sat a laptop can't handle a task. Its head is hanging in mid-air by a long spring attached to its neck. There is a dust cloud and floating cogs where his head should be. The background is turquois
TECHNOLOGY
How to make yourself irreplaceable in an age of AI
CPD Points
Member Exclusive
People stood conversing at a busy networking event. In the foreground an Asian woman wearing a white shirt, a Black man in a grey jacket, and a white man in a navy jacket chat to one another.
LEARNING
Forget screens, gen Z wants to network in person. Will senior PRs help them?
Member Exclusive
A background image of a microchip circuit board. Overlaid to the left is a square colour portrait of Ed Zitron. He is a white man with short dark hair.
INTERVIEWS
Ed Zitron: AI will be the tech equivalent of sub-prime mortgages
Member Exclusive
On a blue and green background, a composite image of Jim Davis - a white man with brown hair and blue shirt - and the illustrated book cover of the Midlife Male Handbook
INTERVIEWS
The 50something man has a PR problem
CPD Points
Member Exclusive
An illustration on a blue background of a mobile phone screen with three carousel frames emerging to the right. Within the frames and floating around the image are illustrated avatars of people of different ages, genders and ethnicities.
LEARNING
10 ways PRs should be using LinkedIn now the algorithm has changed
Member Exclusive
A low angle shot of a person wearing a hat lying on a sandy beach holding a book above them. Behind them are a two-tone blue sea and sky.
LEARNING
Best summer reads: Books recommended by PR professionals
CPD Points
Member Exclusive
A still from the film Devil Wears Prada featuring Anne Hathaway in a blue jumper holding a tray of coffees while Stanley Tucci in a suit is stood behind her.
PUBLIC RELATIONS
What to wear to work now: The shifting codes of workwear
CPD Points
Member Exclusive
An Asian woman wearing a bright pink hijab and blue abaya over grey clothing, holds a skateboard while stood on an empty road next to grass and an expanse of water
TECHNOLOGY
Instagram posts now appear in Google searches. This is what PRs need to know
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Member Exclusive
A young white man with dark hair, white shirt and black tie accentuates his features and looks to his left while cupping his left hand around his left ear.
LEARNING
Active listening is a comms super skill. Here’s how to develop yours.
CPD Points
Member Exclusive
Golf influencer Rick Shiels tees off. He is a white man with a beard who wears a green cap, blue top and green trousers. He is in front of the a blue hoarding with a silver emblem.
PUBLIC RELATIONS
How influencers like Rick Shiels helped golf get its groove back
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