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Articles tagged with 'Marketing'

Image for article 'Brand leader James Peach: You can be cutthroat, visionary and empathetic too'
INTERVIEWS
Brand leader James Peach: You can be cutthroat, visionary and empathetic too
Image for article 'As John Lewis Christmas ad lands, how to create a multi-generational PR campaign'
PUBLIC RELATIONS
As John Lewis Christmas ad lands, how to create a multi-generational PR campaign
Image for article 'Ageing isn’t a problem for PR to solve, it’s a story to tell better'
PUBLIC RELATIONS
Ageing isn’t a problem for PR to solve, it’s a story to tell better
Image for article 'Resetting CMO expectations is PR’s new leadership test'
LEADERSHIP
Resetting CMO expectations is PR’s new leadership test
Image for article 'How PR companies build brands that last beyond trends'
PUBLIC RELATIONS
How PR companies build brands that last beyond trends
Image for article 'Are VPNs blinding brands? The Online Safety Act could harm audience profiling'
TECHNOLOGY
Are VPNs blinding brands? The Online Safety Act could harm audience profiling
Image for article 'How can lifestyle PR companies better connect brands to consumers?'
PUBLIC RELATIONS
How can lifestyle PR companies better connect brands to consumers?
Image for article 'How surf wear brand Finisterre maximised PR impact by changing the gaze'
PUBLIC RELATIONS
How surf wear brand Finisterre maximised PR impact by changing the gaze
Image for article 'Mary Portas lifts lid on 90s rebrand of Harvey Nicks in new book'
PUBLIC RELATIONS
Mary Portas lifts lid on 90s rebrand of Harvey Nicks in new book
Image for article 'Aligning thought leadership campaigns with the modern B2B buyer'
PUBLIC RELATIONS
Aligning thought leadership campaigns with the modern B2B buyer
Image for article 'The PR power of backlash: why the riot at the Rite of Spring wasn’t a disaster'
PUBLIC RELATIONS
The PR power of backlash: why the riot at the Rite of Spring wasn’t a disaster
Image for article ''Create content that genuinely respects the people reading it''
INTERVIEWS
'Create content that genuinely respects the people reading it'
Image for article 'The PR and comms books shortlisted for the 2025 Business Book Awards'
LEARNING
The PR and comms books shortlisted for the 2025 Business Book Awards
Image for article 'From fame to trust: The real ROI of influencer marketing'
PUBLIC RELATIONS
From fame to trust: The real ROI of influencer marketing
Image for article 'Click here to uns*****ibe: How will new Gmail function impact PR?'
TECHNOLOGY
Click here to uns*****ibe: How will new Gmail function impact PR?
Image for article 'Dynamic websites empower record labels and PRs to own their narrative'
TECHNOLOGY
Dynamic websites empower record labels and PRs to own their narrative
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