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Articles tagged with 'Marketing'

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Image for article 'How PR and storytelling elevated whisky into a premium product'
PUBLIC RELATIONS
How PR and storytelling elevated whisky into a premium product
Image for article 'Why corporate hypocrisy is the fastest way to kill your brand'
PUBLIC RELATIONS
Why corporate hypocrisy is the fastest way to kill your brand
Image for article 'Why PR must shift from EMV to business metrics and effectiveness in influencer marketing'
PUBLIC RELATIONS
Why PR must shift from EMV to business metrics and effectiveness in influencer ...
Image for article 'From headlines to search results: the real value of digital PR in 2025'
TECHNOLOGY
From headlines to search results: the real value of digital PR in 2025
Image for article 'Strategic communications v PR: what’s the difference?'
LEARNING
Strategic communications v PR: what’s the difference?
Image for article 'Metric overload: what influencers, brands and PR agencies should actually be measuring'
PUBLIC RELATIONS
Metric overload: what influencers, brands and PR agencies should actually be ...
Image for article 'Wicked’s real spell: The marketing of friendship'
PUBLIC RELATIONS
Wicked’s real spell: The marketing of friendship
Image for article 'The CIPR annual conference 2025 reviewed: leadership and impact'
LEADERSHIP
The CIPR annual conference 2025 reviewed: leadership and impact
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Image for article 'Brand leader James Peach: You can be cutthroat, visionary and empathetic too'
INTERVIEWS
Brand leader James Peach: You can be cutthroat, visionary and empathetic too
CPD Points
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Image for article 'As John Lewis Christmas ad lands, how to create a multi-generational PR campaign'
PUBLIC RELATIONS
As John Lewis Christmas ad lands, how to create a multi-generational PR campaign
Image for article 'Ageing isn’t a problem for PR to solve, it’s a story to tell better'
PUBLIC RELATIONS
Ageing isn’t a problem for PR to solve, it’s a story to tell better
Image for article 'Resetting CMO expectations is PR’s new leadership test'
LEADERSHIP
Resetting CMO expectations is PR’s new leadership test
Image for article 'How PR companies build brands that last beyond trends'
PUBLIC RELATIONS
How PR companies build brands that last beyond trends
Image for article 'Are VPNs blinding brands? The Online Safety Act could harm audience profiling'
TECHNOLOGY
Are VPNs blinding brands? The Online Safety Act could harm audience profiling
Image for article 'How can lifestyle PR companies better connect brands to consumers?'
PUBLIC RELATIONS
How can lifestyle PR companies better connect brands to consumers?
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Image for article 'How surf wear brand Finisterre maximised PR impact by changing the gaze'
PUBLIC RELATIONS
How surf wear brand Finisterre maximised PR impact by changing the gaze
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