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LEARNING

Lucy Evans running on an athletics tracks. Lucy is a white woman with dark hair. She wears blue shorts and white top. A competitor in red runs behind. The track is blue with a green field and crowd in the background.
LEARNING
GB athlete turned PR pro explains how to bring athletics mindset to PR strategy
A Black woman with short hair, red dress and her arms open addresses a meeting. Sat to her left is an unidentified white male in a blue suit. The walls are grey patterned and there is a screen behind her.
LEARNING
Master the art of storytelling in the boardroom by turning your data into DRAMA
Illustration of a miniature man holding a loud speaker. His shadow is projected on a wall but it shows man holding his fingers to his lips to suggest remaining silent
LEARNING
Support for ‘speak up!’ culture is essential in the PR world
Prentis Hemphill, a black person with shoulder length hair and blue top, holds their chin in their left hand while looking at the camera
LEARNING
Prentis Hemphill’s new book aims to change world through healing
Illustration of three people with their arms raised in celebration around a life size gold trophy
LEARNING
Reflecting on achieving CIPR Chartership: A personal journey
Illustration of a notepad with the words to do list written at the top of the page. Below are lines of unreadable text in the form of a numbered list. The background is bright red
LEARNING
Why every comms pro needs a killer to-do list
Ollie Manster, a white man with cropped brown hair, sat at a laptop smiling to camera. He wears a denim shirt over a white t-shirt, in modern office
LEARNING
10 things I learnt about public relations after my first year in the industry
Gold coloured two and zero balloons and streamers popping from a bottle
LEARNING
20 essential PR tips from my 20 years working in public relations
Illustration of a Black man wearing a yellow jumper and blue trousers, reading a book while sat on a life-size stack of four giant books. A giant lightbulb rests on the top one.
LEARNING
Why working in PR makes you an expert storyteller
A side profile of a white woman sat at a desk holding a mouse in her right hand while looking at emails on her computer screen. She has dark hair in a bun, glasses and wears a light brown shirt. Three other unidentified people are in the background
LEARNING
Five things journalists hate to see in a pitch
A red Ford Focus rally car emblazoned with sponsor logos takes to the air as it speeds down a narrow track with green verges either side
LEARNING
How rally driving has accelerated my PR skills and career
An illustration of 11 faceless people of different genders and ethnicities, wearing a variety of bright clothing to represent a range of cultural styles
LEARNING
An exercise in audience understanding
A blue book with the title New Methods For Women and a black and white photograph of Sharmadean Reid in the centre
LEARNING
Award-winning entrepreneur Sharmadean Reid’s first book, New Methods For Women
The counting by hand of ballot papers on election night
LEARNING
Elections – a seven-point comms checklist to guide your approach
A smiling, young Black woman with shoulder length hair a green blouse is sat in conversation with a man whose back is to the camera. He has greying dark hair and beard and white shirt. In the background is a modern office with two colleagues walking
LEARNING
Intergenerational collaboration can give the PR industry a boost
An illustration of five people stood on podium's cooperating by passing giant light bulbs to each other. The one at the top is lit
LEARNING
How can the public relations industry improve social mobility?
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