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INTERVIEWS

Member Exclusive
On a magenta background overlaid with multi-coloured jigsaw pieces, a colour photograph of Helen Bazuaye smiling. Helen is a black woman with long braided hair, who wears a grey jumper and is sat in front of a dark grey wall.
INTERVIEWS
'The corporate backlash on DEI initiatives is demoralising' - Helen Bazuaye
On a brown background, a colour portrait of David Olajide wearing a blue check suit jacket. David is a Black man with dark hair and beard. He is looking side on to the camera.
INTERVIEWS
'Create content that genuinely respects the people reading it'
On a yellow background, a colour portrait of Laurien Hubbard. Laurien is a white woman with long, light brown hair who is wearing a black jacket. Behind her is a tall black and white photograph of a man.
INTERVIEWS
‘CIPR Corporate Affiliate membership shows we’re serious about investing in ...
On a dark navy background a colour portrait of Thanzyl Thajudeen wearing a light blue shirt and navy suit. Thajudeen is an Asian man with short dark hair who smiles at the camera.
INTERVIEWS
'PR offers you the opportunity to create impact in today’s chaotic world'
Member Exclusive
A background image of a microchip circuit board. Overlaid to the left is a square colour portrait of Ed Zitron. He is a white man with short dark hair.
INTERVIEWS
Ed Zitron: AI will be the tech equivalent of sub-prime mortgages
Karin Ridgers sat at desk in front of computer screen. She is a white woman with dark hair and pink top, looking sideways at the camera. Behind her is a whitewashed brick wall and decorative items.
INTERVIEWS
‘I set up possibly the first vegan-focused PR agency'
Member Exclusive
On a blue and green background, a composite image of Jim Davis - a white man with brown hair and blue shirt - and the illustrated book cover of the Midlife Male Handbook
INTERVIEWS
The 50something man has a PR problem
On a fawn background, a square colour portrait of Kat Trinder. Kat is a white woman with shoulder length light brown hair, who wears a white and navy striped top
INTERVIEWS
‘With a PR career no two days are ever the same’
On a blue background, a square colour portrait of Paul Quinn. Paul is a white man with a dark beard wearing a striped top.
INTERVIEWS
'We’re raising the bar for what government comms can look like'
Portrait of Rachel Barker, a woman with long dark hair, red lipstick and wearing a blue blouse
INTERVIEWS
‘Understand your audience and deliver messages that resonate’
Member Exclusive
A composite image of Jim Murphy in front of an image of mountains taken from the front cover of his book Inner Excellence, which is framed as an inset.
INTERVIEWS
Inner Excellence author Jim Murphy: how PRs can perform under pressure
A headshot of Glenn Matchett. Glenn is white man with white receding hair, glasses and wears a dark blue shirt
INTERVIEWS
Top PR advice: 'People remember soundbites, not paragraphs'
A square colour portrait of Linda Nabirye at the centre of a pastel pink background. Linda is a Black woman with long hair who wears a pastel pink top.
INTERVIEWS
‘A PR career provides the opportunity to develop your problem-solving ...
Against the blurred background of an office, Iain Patton sits with his right hand on his chin. Iain is a white man with receding dark hair who wears a black shirt. He is pictured off centre to the right of the image.
INTERVIEWS
'PR is not about spinning facts but illuminating truth'
Member Exclusive
A tryptic colour portrait of Louise Chunn on a fawn background. Louise is a white woman with grey hair, wearing a white linen blouse. She is looking off camera and smiling.
INTERVIEWS
Louise Chunn on mental health in the creative sector and shaping women’s mags
Ellen Finlay is a white woman with shoulder length blond hair wearing glasses, a black jacket and white blouse
INTERVIEWS
‘I love using storytelling to create real-world change’
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