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PUBLIC RELATIONS

The back of a man in a supermarket aisle wearing a blue gilet and blue jeans holding a shopping basket full of bread, milk and groceries.
PUBLIC RELATIONS
How PR for consumer packaged goods is driving brand loyalty
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Illustration of a laptop which has a paper plane, envelopes, browsers and figures of people flying out of it
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From Beehiiv to Substack: the newsletter explosion
A cartoon-like illustration of a smiling tortoise and a shocked looking rabbit
PUBLIC RELATIONS
The end of performative corporate communication?
An exquisite hotel room furnished in cream shades with a large bed, pictures and doors to a terrace.
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The Newman Hotel London: luxury with a boho edge
Seven stacks of coins of different heights sat on a blue financial graph.
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When strategic investment gets mistaken for financial failure
A woman’s hand working on a computer touchscreen. She’s working on an AI virtual model of a young woman.
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Are virtual influencers the future of influencer marketing?
A smiling white man dressed in business-casual clothing stands in front of flip chart, holding a digital tablet, while addressing colleagues sat around a table.
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Managing with dyslexia as an internal communicator
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A colleague made up of two hands on the left and right corners holding megaphones over a YouTube screening showing three images od Dvaina McCall, Ikea and a Galaxy Ai ad
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Exploiting the algorithms: boost engagement with a live streaming strategy
Metal chain links held together by red string
PUBLIC RELATIONS
Over reliance on AI will expose weak PR
A female hiker offers a male hiker a hand up rocks on a mountain. A lake is visible in the distance below.
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Vulnerability versus visibility: Why charities struggle to talk about challenges
An illustration on a yellow background of a silhouetted figure scratching their head while ahead at a white path splitting in two.
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Navigating the internal communication identity crisis
Taylor Swift poses for photographers while wearing a yellow and black check dress and black leather arm bands. The background is mostly black.
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Testing moral brand consistency: Taylor Swift and the Lively-Baldoni saga
A painting of the side profile of a man wearing a long fake, pointed nose.
PUBLIC RELATIONS
The rise of fake experts is undermining trust in media
A 3D digital illustration of a set of different light coloured and gold rimmed cosmetic containers stood on marble pedestal
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Beauty, health and wellness brands can’t thrive without smart PR and marketing
A woman sat behind her desk speaks on the phone in an office. Two other woman are stood talking behind her, while the back of a man also sat at desk can be seen to the left.
PUBLIC RELATIONS
Why the press office is more alive than ever before
Drivers Lewis Hamilton, Max Verstappen and Gabriel Bortoleto and F1 presenter Lawrence Barretto sat on a beige couch in front of a grey screen.
PUBLIC RELATIONS
Formula 1: Drive to Survive proves why human stories power modern PR
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